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Ashford Castle – Packaging Redesign
Location
Ireland
Date
Feb 2025
Role
Lead Designer
Project type
Packaging Design, Graphic Design, Visuall Design, Branding Design
Overview:
This project focused on redesigning the packaging for Ashford Castle to feel more relevant to today’s luxury market, while preserving its heritage and committing to sustainable materials.
Design Focus:
Visual Tone: Established an elegant, understated, and modern aesthetic.
Print Finishes: Applied blind embossing and gold foil for subtle texture and tactile richness
Layout: Simplified the composition to let material and detail take centre stage.
Outcome:
The refreshed design elevated the brand’s visual presence and received strong client feedback. It successfully balanced tradition and modernity, and has since been rolled out across the full product line.
