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Crafting Marketing Brochures That Communicate with Impact
Project type
Brochure, Marketing, Layout Design, Project management
Date
2015
Location
Taipei, Taiwan
Overview:
At Shin Kong Mitsukoshi Xinyi Store, brochures were a key part of seasonal campaigns. The goal was to create print pieces that felt elevated yet approachable.
Design Focus:
Concept Development: Collaborated with brand partners to define themes and select featured products.
Visual Storytelling: Used thoughtful layout, colour, and photography to build engaging narratives.
Production Oversight: Managed everything from copy proofreading to final print quality.
Outcome:
Delivered nine high-impact brochures over two years, each helping to reinforce brand positioning while increasing customer engagement and in-store visits.
